Luke Pearson: Seedlip Northern Brand Ambassador

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Luke Pearson, Seedlip’s Northern Brand Ambassador, will be joining us for our Atul Kochhar Supper Club on Saturday night to provide a unique pairing experience with Seedlip, the world’s first distilled non-alcoholic spirit. Luke has been involved in the Birmingham bar scene for the last 9 years, has won several awards for his mixology skills and now finds himself working alongside Ben Branson, Seedlip’s founder.

In the past two years, Luke has seen the demand for non alcoholic drinks go from strength to strength and was thrilled to take on the role as Seedlip’s northern ambassador. “Finally I no longer had to shun my guests away for wanting non alcoholics and sipping pints of sugary colas or juices”, he said.

Luke says his days working at Seedlip are never dull. From spending a day in nature foraging, to training a bar team in a Michelin star restaurant, he’s enjoying his time working with the best of the best! He describes the role as being relentless but extremely rewarding knowing he is solving the dilemma of “what to drink when you’re not drinking!”


Have a look at Luke’s Instagram page here!